Wednesday, November 28, 2007

Rumor: Royal Caribbean to add Social Network to Website

Royal Caribbean has, for a short time now, had a place for members of the Crown and Anchor Society to log into and share experiences but the rumor is that they are looking into creating a full on social networking site. An employee of RCCL mentioned in a recent interview in the U.K. that it was a possibility. Royal Caribbean has said that they monitor message boards now and that word of mouth is one of the best ways that the product gets shopped. Having their own social networking site that was not for members of the C&A Society only would be a step in the right direction of creating a new buzz around the product line. As a frequent cruiser, and internet junkie, the thing that Royal Caribbean will need to do is market the online social networking site as as well as the cruise product to get some early interest if and when it goes live because I know from experience that some of the best laid ideas can die quickly if not marketed well. If they can build a great base for a social network, it would then grow quickly, but without the base, there will be nothing to grow. I look forward to seeing the site launched.

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