Could Cruise Lines Sink the Frills?

I was just reading about EasyCruise which has been around for just a couple of years. The small cruise line operating in Europe is currently the only no-frill cruise operator that I know of. The cost of the cruise only includes the cabin and port charges. Everything else is extra. The ships stay longer in port so passengers can enjoy dinner on shore. The large cruise lines never thought that this would work, but not only has EasyCruise done well, they plan on adding a ship in 2008 which will triple the capacity of the entire line. As of right now, they are only operating in Europe, but with the recent industry news and cost saving tactics that have been floating around the industry, it can cause one to wonder if this could become the norm? It was not that long ago when the airlines all offered amenities as part of the fare that are now extra. While I don't think EasyCruise will take over the industry, it is only a matter of time before we see either EasyCruise or some other company operating in the U.S.A. giving a value priced option that is not currently available. And I am all for more options.